The blitz, to include dozens of billboards and radio ads as well as a Web site (www.southshoretax. org), is part of a strategic push by the St. Joseph County Republican Party to raise awareness of the referendum and its potential impact.
If St. Joseph County voters decide to join the proposed RTD, residents would be taxed up to 0.25 percent on their income to fund its operation.
"What very much concerns me is that we are a week away from an election that could raise the income taxes of residents in St. Joseph County, and no one seems to be aware of it," county commissioner Andrew Kostielney, one of several Republican officeholders present at Monday's announcement, said.
Much of the concern appears to be not only a new tax, but also the possible implications of a new tax on St. Joseph county residents that may benefit Porter and Lake County more than anyone else.